As a copywriter, your resume is your ultimate portfolio piece. But before a creative director reads it, an Applicant Tracking System (ATS) scans it for specific hard and soft skills. This guide covers the exact keywords, certifications, and action verbs you need to optimize your copywriter resume and get past the bots.
Top hard skills for copywriter resumes
These are the technical skills that ATS systems and hiring managers look for on copywriter resumes. Include the ones you genuinely have experience with.
SEO Copywriting
Optimize content for search engines while maintaining brand voice.
Content Strategy
Develop and execute content plans aligned with marketing goals.
B2B & B2C Copywriting
Tailor messaging for both business clients and consumers.
Conversion Rate Optimization (CRO)
Write compelling CTAs and copy that drives user action.
Email Marketing
Craft high-converting subject lines and engaging email sequences.
Social Media Copywriting
Create engaging captions and ad copy for platforms like Instagram, LinkedIn, and Facebook.
Editing & Proofreading
Ensure all copy is grammatically flawless and adheres to style guides.
A/B Testing
Test different copy variations to maximize engagement and conversion metrics.
CMS Platforms
Manage and publish content using platforms like WordPress or Webflow.
Keyword Research
Identify high-traffic keywords using tools like Ahrefs, SEMrush, or Google Keyword Planner.
Brand Voice Development
Establish and maintain a consistent tone of voice across all brand touchpoints.
Direct Response Copywriting
Write persuasive copy designed to elicit an immediate response or sale.
UX Copywriting
Write clear, concise microcopy that improves user experience on websites and apps.
Analytics & Reporting
Use Google Analytics to track content performance and inform future copy decisions.
Technical Writing
Translate complex technical concepts into easy-to-understand copy for general audiences.
Got your skills list? Use these skills in our free builder with ATS-optimized templates.
Build your resume →Essential soft skills
Beyond technical ability, these soft skills differentiate strong copywriter candidates.
- Creativity
- Communication
- Adaptability
- Time Management
- Attention to Detail
- Collaboration
- Empathy
- Problem-Solving
- Receptiveness to Feedback
- Research Skills
Recommended certifications
| Certification | Why it matters |
|---|---|
| HubSpot Content Marketing Certification (HubSpot) | Demonstrates a strong foundation in inbound marketing and content strategy. |
| Google Analytics Certification (Google) | Shows your ability to track content performance and optimize based on data. |
| SEO Fundamentals Certification (SEMrush) | Validates your knowledge of search engine optimization best practices for web copy. |
Power action verbs
Start your bullet points with these strong verbs to demonstrate impact.
Example resume bullet points
Here's how to use these skills in real resume bullets with quantified results.
ATS optimization tips
Match the Job Description
Mirror the exact phrasing used in the job posting. If the employer asks for 'SEO Copywriting' instead of 'Search Engine Optimization,' use their exact term to score higher in the ATS.
Quantify Your Impact
Don't just list 'email marketing' as a skill. Prove it by including metrics like open rates, click-through rates, or revenue generated from your copy.
Include Tools and Software
ATS software often scans for specific tools. Be sure to list the platforms you use, such as WordPress, Ahrefs, Mailchimp, or Figma, in your skills section.
Frequently asked questions
What are the most important skills for a copywriter resume?
The most critical skills include SEO copywriting, content strategy, conversion rate optimization (CRO), and editing. Balancing these hard skills with soft skills like creativity and adaptability is key.
How many skills should I list on my copywriter resume?
Aim to include 10 to 15 highly relevant skills. Create a dedicated 'Skills' section for hard skills and software, and weave your soft skills naturally into your professional experience bullet points.
Do I need a portfolio if my resume is ATS-optimized?
Yes. An ATS-optimized resume gets you past the initial screening, but a strong portfolio of writing samples is what ultimately convinces the creative director or hiring manager to hire you. Always include a link to your portfolio on your resume.
Put these skills to work
Now that you know which skills to highlight, use our free resume builder to create an ATS-optimized resume with the right keywords in the right places.
Ready to build your resume? Use these skills in our free builder with ATS-optimized templates.
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