As a copywriter, your cover letter is your first writing test. It's the perfect opportunity to demonstrate your tone, creativity, and ability to persuade an audience, proving you can do the same for the employer's brand.
The example cover letter
I am thrilled to apply for the Senior Copywriter position at Horizon Media. Having followed your recent 'Unbound' campaign, I was struck by the bold, conversational tone that perfectly captured your brand's ethos. As a copywriter who thrives on blending creativity with data-driven strategy, I am eager to bring my expertise in crafting compelling narratives to your dynamic marketing team.
In my current role at Apex Digital, I spearhead the copy strategy for B2B and B2C campaigns across multiple channels. Last year, I led the content overhaul for a major e-commerce client, resulting in a 35% increase in email open rates and a 22% boost in landing page conversions. By A/B testing subject lines and refining our calls-to-action, I helped generate over $1.2M in attributed revenue within six months.
Horizon Media's commitment to pushing creative boundaries aligns perfectly with my own approach to storytelling. I admire your dedication to creating authentic connections with audiences, and I am confident that my background in SEO optimization, brand voice development, and cross-functional collaboration would make me a valuable asset as you expand your digital footprint.
Thank you for considering my application. I would welcome the opportunity to discuss how my passion for persuasive writing and proven track record of driving engagement can contribute to Horizon Media's continued success. I am available for an interview at your earliest convenience.
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Build your resume →Why this cover letter works
1. Demonstrates Voice Immediately
The opening paragraph isn't just a standard greeting; it reflects the candidate's writing style. By analyzing the company's recent campaign, the applicant proves they understand the brand's tone.
2. Quantifies Creative Impact
Copywriting isn't just about sounding good—it's about driving results. The applicant includes specific metrics like a 35% increase in open rates and $1.2M in attributed revenue to prove their effectiveness.
3. Highlights Relevant Hard Skills
The letter specifically mentions SEO optimization, A/B testing, and brand voice development. This shows the candidate possesses the technical marketing skills required for modern copywriting roles.
4. Tailored to the Employer
By specifically naming the 'Unbound' campaign and aligning their values with Horizon Media's mission, the candidate shows they have done their research and are genuinely interested in this specific role.
Common mistakes to avoid
Being Too Clever or Gimmicky
While it's important to show personality, going overboard with jokes or an overly casual tone can backfire. Keep the writing professional while letting your unique voice shine through naturally.
Telling Instead of Showing
Don't just claim you are a 'great writer' or 'highly creative.' Use the cover letter itself as proof of your skills, and back up your claims with concrete examples of past successful campaigns.
Ignoring the Call to Action
As a copywriter, you know the importance of a strong CTA. Failing to include a clear, confident closing that requests an interview is a missed opportunity to demonstrate this fundamental skill.
Frequently asked questions
Should my copywriter cover letter be creative or traditional?
It should strike a balance. While you want to showcase your creativity and writing style, the format should remain professional and easy to read. Tailor your tone to match the specific company's brand voice.
How long should a copywriter cover letter be?
Keep it concise and punchy—aim for 250 to 300 words. Since part of a copywriter's job is to communicate effectively with fewer words, a rambling cover letter will work against you.
Do I need to include a portfolio link in my cover letter?
Yes, absolutely. While your cover letter serves as a writing sample, employers will want to see a variety of your past work. Include a link to your online portfolio near your contact information or in the closing paragraph.
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