For Content Writers, your resume is your first writing sample, but Applicant Tracking Systems (ATS) scan for specific skills before a human ever sees it. Highlighting expertise in SEO, CMS platforms, and content strategy is crucial for getting past these filters. This guide covers the essential hard and soft skills, action verbs, and ATS tips to make your content writer resume stand out.
Top hard skills for content writer resumes
These are the technical skills that ATS systems and hiring managers look for on content writer resumes. Include the ones you genuinely have experience with.
SEO (Search Engine Optimization)
Essential for showing you can write content that ranks well on search engines.
Copywriting
Highlights your ability to write persuasive content that drives conversions and engagement.
Content Management Systems (CMS)
Demonstrates your technical ability to publish and manage content using platforms like WordPress.
Content Strategy
Shows you can plan, develop, and manage content that aligns with business goals.
Keyword Research
Proves you know how to identify the terms your target audience is searching for.
Proofreading and Editing
Essential for ensuring all published content is error-free and maintains brand voice.
Google Analytics
Shows you can measure content performance and make data-driven decisions.
B2B/B2C Writing
Clarifies your experience in writing for specific types of audiences and business models.
Social Media Marketing
Highlights your ability to create engaging content across various social platforms.
HTML/CSS
Basic knowledge shows you can format and troubleshoot web content independently.
Technical Writing
Demonstrates your ability to translate complex information into clear, accessible content.
Email Marketing
Shows you can craft compelling newsletters and promotional campaigns.
AP Style
Proves your mastery of standard journalistic guidelines and formatting rules.
Conversion Rate Optimization (CRO)
Highlights your focus on creating content that drives specific user actions.
Graphic Design Basics
Shows you can use tools like Canva or Photoshop to create basic visual assets for your content.
Got your skills list? Use these skills in our free builder with ATS-optimized templates.
Build your resume →Essential soft skills
Beyond technical ability, these soft skills differentiate strong content writer candidates.
- Creativity
- Time Management
- Adaptability
- Attention to Detail
- Communication
- Research Skills
- Problem Solving
- Empathy
- Receptiveness to Feedback
- Self-Motivation
Recommended certifications
| Certification | Why it matters |
|---|---|
| HubSpot Content Marketing Certification (HubSpot) | Validates your understanding of content marketing strategy, creation, and promotion. |
| Google Analytics Certification (GAIQ) | Demonstrates your ability to track and analyze content performance metrics. |
| SEO Fundamentals Certification (Semrush) | Proves your foundational knowledge of search engine optimization techniques. |
Power action verbs
Start your bullet points with these strong verbs to demonstrate impact.
Example resume bullet points
Here's how to use these skills in real resume bullets with quantified results.
ATS optimization tips
Use Exact Match Keywords
ATS software looks for exact matches of the skills listed in the job description. If the posting asks for "Search Engine Optimization," write it out fully rather than just using "SEO."
Integrate Skills Naturally
Avoid keyword stuffing. Instead of listing skills randomly, weave them naturally into your professional summary and experience bullet points to show how you've applied them.
Format for Readability
Stick to standard section headings like "Experience" and "Skills," and use a clean, single-column layout. Complex formatting, tables, or graphics can confuse the ATS parser.
Frequently asked questions
What are the most important skills for a Content Writer resume?
The most critical skills include SEO, copywriting, content strategy, and proficiency with CMS platforms like WordPress. Strong editing and research skills are also essential.
How many skills should I list on my Content Writer resume?
Aim for a mix of 10-15 hard and soft skills. Focus on the ones most relevant to the specific job description to ensure you pass the ATS.
Should I include a portfolio link on my resume?
Yes, absolutely. While the ATS scans for keywords, hiring managers will want to see your actual writing samples. Include a clean, clickable link to your portfolio at the top of your resume.
Put these skills to work
Now that you know which skills to highlight, use our free resume builder to create an ATS-optimized resume with the right keywords in the right places.
Ready to build your resume? Use these skills in our free builder with ATS-optimized templates.
Build your resume →